Dot Dead Diary

Bookstores Boycotting?

In the weekends just after my first book came out in 2006, you could find me at a local Barnes & Noble or Borders or independent bookstore doing a signing. How things have changed. Borders has gone bankrupt. Local bookstores like Bob and Bob (that first book was the second bestselling novel of all time there) and M is for Mystery (how I miss that store!) are gone. 

Here in the Bay Area, Books Inc. and Barnes & Noble stores are still around, but, guess what? They will not carry A FINE AND DANGEROUS SEASON, my latest endeavor. Why not? Because it is published by Thomas & Mercer, an imprint of Amazon Publishing. Can we probe their decision a little?

Does it serve readers to boycott books published by Amazon? Even putting my own book aside, clearly not. There is great stuff coming from Thomas & Mercer including books by Marcus Sakey, Sean Chercover, CJ Lyons, and others who have hit bestseller lists with legacy publishers. Readers want these books.

Does it serve authors then to boycott books published by Amazon? No. We authors who are published by Amazon think they do a great job supporting us. Royalties are more than fair as is marketing support.

So if a boycott doesn’t benefit readers and doesn’t serve authors, whom does it benefit? Lenin reputedly said the capitalists would sell him the rope he would use to hang them. Barnes and Noble and Books Inc. think carrying Amazon books would be like selling Lenin the rope. Fair enough, that’s their call. I wouldn’t dress up that choice and view it as a high and mighty decision of principle though. They are not doing it for us readers or us authors, they are doing it for themselves.

Target just made a comparable decision. Beyoncé’s newest album debuted on iTunes. Even though the album was downloaded 828,773 times worldwide through Monday, Target will not carry the CD version. Beyoncé probably doesn’t need the help, but when a customer wants to buy the CD, Target is saying look elsewhere. Won’t that encourage that customer to go to another store or buy it from iTunes? Does that really serve Target’s longtime interest? It seems a little petulant to me.

Moving back to Barnes & Noble and Books Inc., I question whether the decision to boycott Amazon Publishing benefits them overall. They do not want to do anything to help Amazon sales. I understand that impulse. On the other hand, the legendary independent, Kepler's Books and Magazines, threw a launch party for my new thriller. One hundred fifty readers showed up. Kepler’s sold out of my book. Isn’t that a good thing for Kepler’s? They got readers in the store and made some money. If the readers could not have bought the book at Kepler’s, they would have probably bought it online. Clearly, Kepler’s sees its self-interest differently than Books Inc. and Barnes & Noble. And I sure am glad they do.

Standing room only crowd at Kepler's for book launch of A Fine and Dangerous Season on December 3, 2013.

A Fine and Dangerous Season -- The Movie

 

   Well, it’s not hard to get us writers spinning off into the realm of unreality – spending time in Fantasy Land is what we do for a living. It's been a week since Thomas & Mercer published A Fine And Dangerous Season. So it must be about time to start casting the movie, right?

   How about a little reminder of the plot of Fine and Dangerous? Twety-three-year-old John F. Kennedy is spending the fall quarter of 1940 at Stanford as a special student. (That’s true in the real world, too.) He meets law student Nate Michaels who is in some respects JFK’s mirror image: secular Jew rather than observant Catholic; San Franciscan rather than Bostonian; son of a crusading left-wing union official rather than of a buccaneering capitalist. Opposites attract and the two become best friends until an irrevocable falling out. Twenty-two years later, in the midst of the Cuban Missile Crisis, now-President Kennedy needs Michaels’ help to avert nuclear war.

   So (drumroll)…. Here’s what I came up with in my daydream of playing movie producer.

   Casting JFK is the key to the movie. My wife was watching TV the other night and I saw Dr. McDreamy on Grey’s Anatomy. Patrick Dempsey is charismatic, outgoing, attractive to women, and even close to the right age. (JFK was just about 46 at the time of the Cuban Missile Crisis.) On top of that Dempsey has even had practice in the role. He played the lead in JFK: Reckless Youth back in 1993. (Here's a clip.)

 

 

   

   So now who is going to be Nate Michaels? Intense. Introverted. Intellectual. How about Robert Downey, Jr.? Right age, too.

 

 

    

   Back in 1962, Jackie Kennedy was 30 years old. So we need someone dark and glamorous and young.  How about Anne Hathaway? I really do think there's a resemblance there, don't you?

 

 

   At Stanford in 1940, Nate has a girlfriend he has no right to have. She’s Miriam Coblentz, 19 years old and blonde. Dianna Agron plays someone around that age on Glee even though she’s 27. She's Jewish and from the Bay Area, just like Miriam. Let’s go with her.

 

 

  What about JFK’s right hand man, brother Bobby? He’s 37, shorter than JFK and toothier too. I haven’t seen Tobey Maguire around lately. Do you think he’s available?

 

   Whoever plays the cigar-chomping General Curtis LeMay, head of the air force, should have the inside track for a supporting actor Oscar. It’s a plum of a part. He’s done with 30 Rock, so let’s give it to Alec Baldwin. (Do you think he's willing to color his hair?)

   Nate’s back channel to Moscow runs through Maxim Volkov, head of the KGB in Washington. There’s no dancing, but I’d still like to make an offer to Mikhail Baryshnikov.

    

   At the end of the book, Nate finds himself leaping across the roofs of Washington with Russian femme fatale Natalya Leontieva while two agents of Soviet military intelligence give chase. I’ve heard her Russian accent on Castle. Sounded good to me. Come on down, Stana Katic.

 

 

   Don’t like any of my choices? Fine. Am open to any bankable actors you might suggest. And if there are any producers out there with a few tens of millions to spend? Just leave your name and contact info in the comment space below. 

   In the meantime, you could always try (gasp!) reading the book. (Click here.)

 
Keith

 

(Note: All photos of people above used under a Creative Commons Attribution license.)

A Beginning and An Ending

This week Thomas & Mercer, the mystery and thriller imprint of Amazon Publishing, is bringing out a re-edited version of my thriller A Fine and Dangerous Season. My heart is pounding against my ribcage with excitement. Does this mean more sales than ever? Does this mean I will become an author who can replace a day job’s earnings with royalties? Well, we’ll find out. But I figure at what may be a turning point, it’s also time to look back. How did I get here anyway?

Unlike so many writing friends, I never had my heart set on being an author. In fact, I never had my heart set on any one career. Before writing my first book, I worked on Capitol Hill as counsel to the Senate Intelligence Committee (see photo on left -- that's me on the bottom right with Vice President Mondale et al.), ran for Congress, joined a high tech telecommunications company, and then gave up a sabbatical to jump to a small networking start-up. At the latter I loved my boss and co-workers, but after five years or so, I was feeling a little stale when I came across a course on mystery writing at UC Berkeley Extension and signed up. Margaret Lucke was a terrific teacher and gave me the impetus to start writing that first novel. However, after six months, I was still restless at my day job. So, I did what anyone in Silicon Valley would do – I started a company. No boredom there. It was years of 80-hour weeks while my half-done manuscript moldered in a desk drawer. Then the company began to get some traction, and I had a little free time. So out came the manuscript. I wrote for an hour weekdays starting at 5AM and, by packing a spare battery or two, I could rap on my keyboard for the six hours of cross-country airplane flights.

Once completed, I sent Dot Dead to agents. Lots of encouraging words, but only one word mattered – “yes” – and I didn’t hear that one from the first few dozen agents I queried. Finally, a former investment banker just starting a literary agency called and signed me up. Then it was her turn to circulate the manuscript, to publishers this time. Again the encouraging words without a contract. After around six months, though, came three yesses in the same week. We went with Midnight Ink, a prolific publisher of mysteries. A year-and-a-half after we signed the contract, the book was out. Oh, rapture! I was an author. At Book Expo America, Margery Flax and her crew of volunteers from Mystery Writers of America rounded up potential readers, and I signed dozens of copies (at left). While signing at the Midnight Ink booth during that BEA, I found myself next to a couple who had written a how-to book on tantric sex. “It really works,” the female co-author assured me.

What next? The company I had started was sold and then sold again. I decided to give this writing biz a fling and started writing full-time. Midnight Ink brought out Smasher, which made it onto a national mystery bestseller list and was even optioned for film. However, it didn’t exactly make it on to the NY Times bestseller list. Have you heard the joke about the difference between a mystery and a thriller? An extra digit in the advance. So I drew on my experience in Washington and wrote a thriller. My new agent sent it to the big deal publishers. Shades of the past. Lots of compliments but no “yes.” Well, I really am a Silicon Valley guy and it was time to try something new. I published Drop By Drop as an ebook only. And the experiment worked. I sold more copies and made more money than I had with either Midnight Ink book, but still not enough to replace what I’d been earning in my day job. Time to try again. Sitting in a café around the corner from my house, I wrote another thriller called A Fine and Dangerous Season set against the background of the Cuban Missile Crisis.

After I’d finished, I went to a New Year’s Party, and the host asked if I would consider going back to a Silicon Valley job. For something different and exciting, said I. She passed the word along and a few months later, I found myself at a genetics company even though I could barely spell “DNA.” It was a thrill to be there working with doctors and researchers trying to cure cancer and other genetic diseases, but then the company was sold last March and I decided to give this writer business another try.

In the meantime, A Fine and Dangerous Season made it to #8 on Barnesandnoble.com and #34 on Amazon.com. I finished a draft of a manuscript called Temple Mount – not surprisingly a thriller set in Jerusalem. I needed something to give it an extra boost. So I tried Kickstarter, which provides a platform to crowd-source funding for creative projects. With it I would raise money to print books, do marketing, throw a launch party, and more. But most important I would gather up a cadre of fans and friends who would become advocates of the book. Well, it worked. We raised $18K from around 200 supporters. Over 50 people paid $80 or more to have a shot at editing the book. A high school friend made over 3500 comments and suggestions. Instead of relying on a publisher, we had 200 people ready to stand behind the book. (You can see the video and site we used here.)

Ah, man plans and God laughs. In September I received an email from Amazon Publishing. They were impressed with how A Fine and Dangerous Season had been doing and wanted to bring it out under their Thomas & Mercer imprint. They spelled out the marketing resources Amazon would put behind the book and I was in – pending a check with the backers of Temple Mount. I wrote to them with the news and asked if we could postpone publication of Temple Mount since it made no sense publishing the two books on top of each other. I offered to refund anyone’s pledge. I was overwhelmed with the good wishes I received. I really did have 200 supporters who were invested in the success of my writing career. That felt pretty good.

So that brings us to now. Six weeks after signing a contract with Amazon Publishing, a re-edited version of A Fine and Dangerous Season is out as an e-book and for the first time, as a paper-and-ink “real” book. The hiatus between contract and signing on Fine and Dangerous was six weeks as compared to the 16 months for Dot Dead.

Enough looking back. Right now I can’t wait to see how A Fine and Dangerous Season does as a publication of Amazon’s Thomas & Mercer.

Kick Starting My Fifth Novel

I have published four books. My first two were done the traditional way – paper and ink. Neither showed up on the New York Times bestseller list, but I have no real complaints. Bookreporter.com called my first book “the mystery debut of the year” and the second made the top 10 on a national bestseller list for crime fiction and was optioned for film. Still for my third book it was time to move on. I wanted to reach more readers and my traditional publisher could not make that happen.

Now I’m a Silicon Valley guy by upbringing and inclination. My dad went to work at Ampex, the inventor of the videotape recorder, over 50 years ago. I myself helped start a company that pioneered delivery of software over the internet. Given that background, I could not resist trying the new way of delivering the written word to readers. So I published my next two books myself as ebooks. Making my books available via Amazon.com, Barnesandnoble.com, and other sites gave readers the chance to read one of my books for less than a third the price of a physical copy. No surprise then that my readership expanded.

Now as I leave my day job and give up a regular paycheck, I’m ready to try another model. I am hoping readers, past and future, will join with me in publishing my fifth novel, Temple Mount, a thriller set in Jerusalem.

Readers can sign-up on Kickstarter to pre-order Temple Mount in either ebook or trade paper format. They can join me at the launch, help name characters, or even take out their red pencils and edit the book. I am figuring that crowd-editing will work better than any single editor ever could. The money raised will pay for getting the book ready for publication and launch and for marketing it afterwards. Most of all, I hope that those who join the team will feel they have a stake in the venture and will help spread the word about Temple Mount.

Take a look at the Kickstarter page here and see if all this makes sense to you. If it does, please spread the word. Readers like you will make this book happen.

Thank you,

Keith

Five Fine and Dangerous Novels

My experience, probably not that different from other authors, is that the following three questions come up in just about every appearance I make.

Question 1: Where do you get your ideas?

Question 2:  What are you reading?

Question 3:  What have been your strongest influences?

My answer to the first question is that I have no clue.  It’s a miracle.  My answer to the second is Canada by Richard Ford and Death’s Door by James Benn.  Partway done with both, I recommend them highly. The answer to the third question might take a bit longer to spin out.

Like so many thriller novelists, I write about ordinary people confronted by extraordinary circumstances. The acknowledged master of that genre isn’t a novelist at all.  It’s Alfred Hitchcock, of course, but we’ll save rhapsodizing about North By Northwest, The Thirty-Nine Steps, Shadow of a Doubt, and Rear Window for another time.  (Well, maybe I'll need to come back to The Thirty-Nine Steps before the end of this posting. 

In my latest thriller I’m telling the story of an ordinary man confronted by extraordinary circumstances -- what could be more extraordinary than a Palo Alto businessman given the chance to save a world hurtling toward nuclear war?  What makes A Fine and Dangerous Season different from my other books is that it’s not set in the present day, it’s a historical thriller, and I try my best to fit its action in the interstices of history.  A Fine and Dangerous Season describes something that might well have happened if only we could have had the right vantage point to watch events unfold.

So what novels by what writers influenced me in the writing of the book? Here’s a top 5 list:

1.  The Winds of War by Herman Wouk.  After writing a few chapters of A Fine and Dangerous Season, I picked up this tome to see how a master interweaves history and fiction.  Wouk puts a navy captain on the main stage of history.  FDR sends Captain Henry to weekend with Goering and negotiate with Stalin.  The Winds of War together with its sequel War and Remembrance constitute a big sprawling saga, though, while A Fine and Dangerous Season focuses on a few October days in 1962.  Still, my character Nate Michaels accepts a dangerous assignment from President Kennedy as the country hurtles toward war during the Cuban Missile Crisis.  Following Wouk’s lead, I did research in archives and primary sources to make sure I got the historical background as right as I could.

2. Seven Days in May by Fletcher Knebel and Charles W. Bailey.  I have Nate Michaels, the protagonist of A Fine and Dangerous Season, carry a copy of the then-bestselling Seven Days in May with him as he flies to the White House in the fall of 1962.  Seven Days unfolds over a week in May.  I try to move even faster in A Fine and Dangerous Season action with the action compressed into five days.  Heck, I even thought of calling my book “Five Days in October.”

3.  The Man in the Gray Flannel Suit by Sloan Wilson.  Unlike the first two books, I did not re-read this one before writing A Fine and Dangerous Season.  Nevertheless, I vividly remember the flashbacks that took suburbanite Tom Rath back to his service in World War II.  Rath behaved irresponsibly in his personal life because he figured it didn’t matter -- he wasn’t going to survive the War anyway.  In A Fine and Dangerous Season, I used flashbacks of Nate Michael’s experience as a B-17 pilot and infused them with that sense of wartime fatalism.

4. The Thirty-Nine Steps by John Buchan.  Richard Hannay, just a regular chap who’s stumbled on a deadly diplomatic secret, is chased hither and yon by foreign agents in this 1915 novel.  Because A Fine and Dangerous Season is set in D.C., I have Nate skipping across townhouse roofs instead of the Scottish moors.  Perhaps influenced by Hitchcock’s 1935 movie version where Hannay is handcuffed to a beautiful woman who makes no appearance in the novel,  Nate is accompanied in his leaps between buildings by a beautiful Russian spy.

5. Tinker, Tailor, Soldier, Spy by John Le Carré.  This one may be a bit of a stretch, but how could I leave it out?  I take inspiration from Le Carré’s theme that the same human emotions and motivations inspire both sides in the Cold War.  While writing my book, I remembered how Le Carré writes characters that operate and even love in a hall of mirrors where nothing is as it seems.

Writing Thrillers That Are Not Too Heavy to Lift

How many words in Ayn Rand’s Atlas Shrugged?  561,996. 

Wow. I heard Penelope Lively, one of my favorite authors, talk about book length; she noted that a disproportionate number of her favorite novels were short.  She mentioned William Golding in particular whose Lord of the Flies comes in at 59,900 words.

I take solace in Ms. Lively’s comments.  So many of my thriller-writing friends and colleagues whine that their editors are making them cut their manuscripts from, say, 140,000 words down to 120,000.  Still 120,000 words is a long book.  I think there’s a certain machismo among thriller authors that impels them to write big books, books that take some effort to heft, books that take up lots of room on the shelf.  

When I write, I have the opposite problem. My first draft typically comes in around 50,000 words and then I have to figure out how to lengthen it. One reason for the short length is that I don’t do outlines.  In my hurry to find out what happens next to my characters, I sometimes write too cryptically in draft #1.  I know what’s happening in my head but do not put enough on the page for a reader to follow.  Filling in the necessary details is a chore for subsequent drafts.

Why am I so sensitive about word count right now?  On August 20, my next book, A Fine and Dangerous Season, will be a Nook First selection.  (That means it’s available for download exclusively on Barnesandnoble.com for four weeks.) It’s 61,865 words long, about the same length as Erich Maria Remarque's classic, All Quiet on the Western Front.

I suspect a thriller that length works better as an ebook.  The machismo of carrying around a 500-page tome disappears because a Nook or Kindle is the same handy size no matter how big the book files inside it are.

If I Got To Cast Drop By Drop, The Movie....

Out of the blue, a pair of award-winning screenwriters optioned my second book, Smasher, back in 2010. Reading the actual script last fall, I could just imagine the characters up on the silver screen in the local multiplex. Alas, not going to happen--at least not anytime soon. The option expired a few weeks ago. The screenwriters told me they have picked up assignments from producers who liked their treatment, but Smasher: The Movie was not going to be “greenlighted.” My agent went on suicide watch, but I had expected nothing so wasn’t disappointed (much).

What about my next book? In her review of Drop By Drop, Lynn Farris wrote she “wouldn't be surprised to see this as an upcoming movie. Five stars out of five." So why not Drop By Drop as feature-length film even if not Smasher? Why not go along with the fantasy? After all, I live in the world of fiction. Let’s cast the film!

Here’s a précis of Drop By Drop:

Stanford professor Sam Rockman suffers the crushing loss of his wife in a bombing at San Francisco Airport. Seeking meaning in the ruins of his life, he accepts an offer to work for the Senate Intelligence Committee. What Sam wants out of his stint in D.C. is revenge for the death of his wife. What he gets is danger and betrayal. Secret documents are showing up on his doorstep. Russians are trying to poison him. Sam finds allies among a savvy Kentucky senator, a billionaire investment banker, his wife's old rabbi, and the president's national security advisor. Too often, he finds himself thrown together with his counterpart on the other side of the aisle, the whip-smart, six-footer Cecilia Plant. Mourning still for his wife, Sam steels himself against Cecilia's appeal and remains suspicious of her motives.

So we have to cast Sam and Cecilia first. We know he’s six feet tall because he’s the same height as she is. Other than that we don’t know what he looks like. Kind of nerdy maybe. After all, he is a Stanford history professor in his mid-thirties. Lots of candidates then but I’m going to with Jake Gyllenhaal. He’s six feet tall and 32 years old. Earnest in Love and Other Drugs, driven in Source Code. He should be bankable, too.

Next is Cecilia. Getting this part right is the key to the movie. Readers love her. Joe Hartlaub wrote in his review in Bookreporter.com, “With regard to the characters, Plant almost steals the book from Rockman; if Raffel would see fit to bring her back in a future work, I certainly wouldn’t object.” Here she is in her first meeting with Sam: 

“We need to get the motherfuckers who did that.” She didn’t snarl as she cursed. She spoke in soft tones, as if to minimize the attention that would come unbidden to a foul-mouthed, red-headed woman with a seventy-five inch span between the tips of her heels and the crown of her head.

She’s six-feet tall (the extra three inches are from her heels) and an ex-athlete. Wait, I got it! Adrianne Palicki. She’s within an inch of six-feet. She can definitely handle the bad language--having played bad-girl Tyra Collette in "Friday Night Lights." While in high school she played basketball and ran track. I’ve seen her on the screen as both a blonde and as a brunette; no reason to think she wouldn’t look just as great with auburn tresses. (Calling Clairol!) And even when she played a bad girl, she projected underlying intelligence.

Did I mention I myself worked for the Senate just as Sam Rockman did? One of my colleagues back in those days was Fred Thompson who (much later) showed his acting chops on TV’s "Law and Order." And he actually served as a senator from Tennessee. Not too much of a stretch then to see him playing a member of the upper house representing the neighboring state of Kentucky. (Always glad to help out a former colleague.)

Billionaire investment banker George Fairchild has made the Forbes list of richest people under 40. Here’s where we first see him in the book:

George measured no taller than five-five, an inch shorter than Rachel and weighed in at about 130, only five pounds more than her. No banker’s suit for George. He wore khakis with a crease sharp enough to slice a loaf of bread and a blue-striped button-down crisp enough to crackle like cellophane.

Let’s go with Ryan Phillippe most recently seen on TV in "Damages." A baby-faced 38 he makes the age cut.

 

My own rabbi says she likes the fact that rabbis in my novels are not figures of fun. Can comedic actor Paul Rudd play a serious clergyman? I say yes.

 

The president’s national security advisor is a tough, cigarette-smoking, New York dame. Let’s go with Dianne Wiest of "In Treatment" and Hannah and Her Sisters.

 

And finally, what about President Lucas? Here we see him on TV:

The guy looked so damned presidential. He reached the same six foot four Lincoln had. His hair was swept back in a Reaganesque pompadour. An aversion to ties part of his brand, he wore an open-neck French blue shirt and navy blazer. He conveyed to the voters that he was no empty suit, but the perfect fit of his clothing, the way his jacket hung from his shoulders, distinguished him from Joe Sixpack even more surely than gray pinstripes.

Here’s the casting coup of the 21st century. Mitt Romney was a neighbor of a friend of mine. I met him at her birthday party. Don’t know how good an actor he would be, but from the description of President Lucas above it wouldn’t be much of a stretch, would it? And it’s my hunch that he will be looking for work after the first Tuesday of November. 

 Thanks for humoring me in my reverie. (But if the agents of Mr. Gyllenhaal or Ms. Palicki see this post, please do not hesitate to get in touch.)

Keith

Keith’s Drop By Drop is available for a free download from Amazon.com through Saturday. (Click here.)

Thanks to imdb.com, igossip.com, huffington post, Wikipedia, accesshollywood.com, and mediaite.com for the photos above.

Black Friday

I cannot resist being caught up in the post-Thanksgiving shopping mania.  Here's my deal.  Purchase the ebook original Drop By Drop: A Thriller for $3.99 and I will send an e-copy of Smasher: A Silicon Valley Thriller to you for free!

Here's what Andrew Gross, New York Times best-selling author, said about Drop by Drop:  "No one puts the crosshairs on Washington, terrorism, and intrigue better than Keith Raffel."  Drop by Drop has 19 reviews on Amazon.com, all 5 stars, and not one was written by a relative!

Smasher was a national bestseller and has been optioned for film.  Publisher's Weekly wrote: "“Raffel blends computer world wheeling and dealing with the academic world's lust for glory and fame in his compelling second mystery...."

Details:  Purchase Drop by Drop from amazon.com, barnesandnoble.com, smashwords.com, or the ibookstore in iTunes by 11.59 PM on Sunday, November 27.  Then forward your proof-of-purchase to [email protected].  Please let me know whether you prefer the Kindle or ePub format and I will email an e-copy of Smasher to you. That's it!

November 22

Yesterday was the anniversary of the death of John Fitzgerald Kennedy, the 35th president of the United States. Each year since 1963, when November 22 slithers across the calendar, I remember that day and those that followed. The shock. The widow’s blood-stained dress. The riderless horse. The son’s salute.

In office President Kennedy stood for culture, for civil rights. He was a family man and a Pulitzer Prize-winning author, a student of history. Now we know the truth is far more nuanced in each case. (I visited the Kennedy Library and saw his college transcript: D+ in European History.)

I do yearn for those days when we had heroes. Remember? I did have heroes growing up, but none have lasted. Even if JFK was not the hero we thought, he did perform heroic acts. I’ve read the transcripts of the Executive Committee that met during the Cuban Missile Crisis. There he deserves his reputation. The generals wanted to bomb Cuba and invade it. He did save the world from nuclear war. And I must admit his inauguration address still inspires.

So for me November 22 is more than that horrible day when our president was murdered. In retrospect my listening over the school loudspeakers as a pre-teenaged boy was the beginning of growing up, of knowing how little can be counted on in this world we live in.

Good Review, Bad Review, Does It Really Matter?

The rubescent glow that Lynn Farris's review of Drop By Drop on Examiner.com left on my cheeks has scarcely begun to fade:

"I found Drop by Drop... to be an exciting political thriller as well as a fascinating philosophical political treatise. While the political thriller part offered the reader an excellent whodunit, the philosophical discussion is what makes it a powerful book to read....

"I love the title Drop by Drop because it serves as a metaphor for so much occurring in the book and perhaps society today. Drop by drop we are giving up our civil liberties. Drop by drop we are losing our principles. Drop by drop, our government officials break the law and others ignore it....

"I thoroughly enjoyed this book and believe that readers of all political persuasions will like it as well. I wouldn’t be surprised to see this as an upcoming movie. Five stars out of five."

Now I understand that Examiner.com is not the New York Times, but I don't care. (Well, maybe a tad, but why theTimes doesn't hire Ms. Farris is beyond me.) Any author will tell you the real joy of writing is connecting with that one reader, the one who sends you the laudatory email, the one who leaves you a Facebook message that she is gifting a dozen copies for Xmas. (BTW, I am not a friend of Ms. Farris, except now on Facebook and that doesn't really count, does it?)

Of course, it works the other way, too. Well-known mystery writer and critic Hallie Ephron gave my second book,Smasher, a real put-down in her Boston Globe review:

"We follow the narrator as he caroms among the story lines.... Too bad, because with so much going on, this novel desperately needs a main character with an emotional core that can hold it all together".

I suspect a few more people read the Globe's reviews than read Examiner.com's. While this less than stellar review might have hurt just a little less than committing hari kari with a butter knife, research shows that Ms. Ephron did me a favor. A study in Marketing Science found that "For books by established authors, a negative review led to a 15% decrease in sales." Well that makes sense. But "for books by relatively unknown (new) authors, however, negative publicity has the opposite effect, increasing sales by 45%." This 45% is roughly the same, if not a little higher, than for positive reviews.

Those of us who are not quite selling as many books as James Patterson, Stephen King, or Dan Brown can take heart. A great review warms our hearts. A bad review increases sales. A win-win!