What allows a book that sells modestly when it comes out to build momentum? We've all heard the story of The Red Tent, which built sales through book groups and word-of-mouth until it sold millions of copies. Same thing with The Kite Runner, which didn't take off until it came out in a trade paper format.
Of course, I dreamed of the same thing happening to Dot Dead sales. (I also dream of the S.F. Giants winning the pennant. What do you expect? I write fiction where anything can happen.) What Arthur
Miller's Willy Loman says about his line of work applies to writers, too, doesn't it? "A salesman is got to dream, boy. It comes with the territory."
Dot Dead has done well, and I'm grateful. It's in its second printing and has a shot to go to a third. I have not been passive in watching the sales figures. All fall, two or three days a month, I've been out flogging the book at Bay Area bookstores. My worst showing was 27 copies and my best around 60. I'm probably making around $8 per hour in royalties and that doesn't count the writing time. Still, I'm trying to get the word out and it's working. More and more, people I talk to in these stores tell me they've read the book and enjoyed it. Many past readers even stand with me and tell passersby to purchase the book. Gratifying.
Despite these efforts, indicators show little chance of Dot Dead reaching some kind of tipping point. Last fall the Palo Alto Library had 40 holds on ten copies of the book. Now four copies have been "withdrawn" from circulation (i.e., they've been sold in the monthly library sale) and only one of the remaining six is checked out. My Amazon.com numbers have floated up from the 2,000's to today's 131,000 and probably tomorrow's 300,000+.
As readers of this blog know, I have finished a second manuscript. My new year's resolution is to put my head down and get cracking on Book #3 which will be a sequel to Dot Dead. I've got a terrific idea to hang the book on.
I want to go out with a bang in pushing Dot Dead though. This Saturday I will be selling and signing at Kepler's. Head buyer Frank Sanchez thinks I can sell all 86 copies they have on hand. Maybe. Kepler's has sold around a thousand copies of the book. Then Sunday I will be at the Border's at Oakridge Mall in San Jose trying to convince shoppers that Dot Dead makes a good Xmas present. I'll let you know how it goes.